Typeface
FT Sterling

Legibility meets character,
Sterling Typeface.

Services
Type Design

UI with Personality
Tall X-Height, Angled Terminals and Medium Contrast, Sterling is a UI font designed with personality. Concieved as a hybrid between Grotesque & Humanist, Sterling pairs legibility with character.

Organisational
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology.
Few suggests less, but never absence. It allows for focus on what matters most. It conveys the idea of a group, family, and community. Open to character and expression, Few is inherently human.

We seek out the points where brand tensions intersect. These are made at the tipping points between imagination and intellect, fact and fiction, man and machine. Together these define the fundamental formula of what makes you, you.

Focus is the refinement, the distillation of the direction in its purest form. We don’t believe in complexity or excess. Every decision or element should have a meaning or purpose. All whilst maintaining a sense of personality, feeling and sense of belonging.
Few suggests less, but never absence. It allows for focus on what matters most. It conveys the idea of a group, family, and community. Open to character and expression, Few is inherently human.

We seek out the points where brand tensions intersect. These are made at the tipping points between imagination and intellect, fact and fiction, man and machine. Together these define the fundamental formula of what makes you, you.

Focus is the refinement, the distillation of the direction in its purest form. We don’t believe in complexity or excess. Every decision or element should have a meaning or purpose. All whilst maintaining a sense of personality, feeling and sense of belonging.