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Lucy Vail Floristry
Lucy Vail Floristry.
Services
Graphic Design
Colour
Lucy is renowned for her eclectic use of colour. We were keen to tell this story through the Lucy Vail brand. The colour palette is seasonally dynamic, working to complement the imagery it sits behind. This allows for flexibility.
Arrangement
Another value we wanted to bring through was precision and attention-to-detail. We did this through a neat lockup within the 'C'. We also made subtle crops within the imagery. We also took care to line up stems from the wordmark against image edges.
