Portfolio
James Craig

James Craig.

Service
Graphic Design

Personality
The brand is centered around the balance between personal and professional. Throughout, the aim was to embed James' passion and interest for Japan. This is represented through the use of japanese characters and a high contrast brandmark.

Professional
Professional comes through in structure. Everything is built to a grid. The neo-grotesque typeface creates neutrality. This paired with a monochromatic colour palette leaves the expression to the forms themselves.

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James Craig
Brand Collateral

Artboard
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