Huutt furniture is crafted to a meticulous level of detail. This was something we wanted to bring in through the branding. The 'H' gridlines are used throughout as an anchor for elements on the page, referencing cutting lines for fabric.
We wanted to inject a sense of humanity through photography, something missing from competitors. This should feel slow & tranquil. Somewhere you'd want to spend time. Colours are derived directly from Huutt's extensive library of fabrics.